Digital Signage Solution For Restaurants

 Customers look for the menu as soon as they walk by or enter a restaurant. The beautiful menus with captivating pictures catch the customers' eyes and make them want to order right away. Do you know what this is? That's how digital menu boards work. In the quick-service restaurant business, digital menu boards are a well-known must-have. Studies have shown that when a restaurant has digital signage, customers buy 80% more things they didn't plan to buy. We'll explain how digital menu boards work in this article.

 

The main parts of a digital menu board that you need to power it :

 

A digital menu board is a type of LCD menu board that uses a plasma screen, a digital signage media player, and software to show menus, special deals, and other things. It has pictures, videos, and animations that will grab the customer's attention right away. With digital menu boards, you can help your customers decide what to order faster, give them the best possible customer service, and increase your store's overall sales.

 

So how do digital menu boards work? There are three main parts that make a digital menu board work:

 

1. Digital Signage screens and displays with HDMI ports

 

There are two kinds of screens on the market: ones made for business and ones made for home use. When deciding between the two, you should think about the following:

Commercial-grade display: 

A commercial screen is usually more expensive, but it can work 24 hours a day, 7 days a week because it was made for a business setting and has a longer warranty.

Consumer-grade display: 

You can buy a screen with a consumer-grade display for less money. But it's important to know that the warranty is usually void if you use the display in a business setting. The screen is made for personal use, like watching movies at home.

 

2. Digital Signage Player

 

The digital signage media player helps the digital signage software run and shows the menu on the screen. For the media player to send and receive content from the software, it needs to be connected to the internet.

 

3. Software to make a digital menu board

 

Digital signage software, or in this case, digital menu board software, is content management software that lets you upload/update your menu content and send it to your restaurant's menu board via an internet connection in just a few minutes.

 

How to Put Your Electronic Menu Boards

How well your digital menu boards work for your restaurant will depend on where you put them. There are two main places where digital menu boards can be put up:

 

At the Counter Where You Order

When people walk into the restaurant, it works as a restaurant digital signage solution, the first place they will go is to the counter where they can place their orders. Putting your digital menu board here is a good way to get their attention and get them to look at the menus. Customers will be drawn to the attractive menu board, which will help them place their orders more quickly. The beautiful animations will also keep your customers busy while they wait in line or for their orders. This will make them feel like they didn't have to wait as long and make sure they leave the restaurant happy.

 

At the Drive-Thru: 

 

A digital menu board would be great at a drive-thru. Recent studies show that digital menu boards were the main way to order at 68% of drive-thrus in the US. In addition, 75% of all quick-service restaurants have drive-thrus for their customers.

 

Having multiple digital menu boards at your drive-thrus will make it easy for people waiting in line to look at your menus. On top of that, the 2020 Drive-Thru study found that restaurants with digital menu boards cut service times by an average of 12.3 seconds. With digital menu boards at drive-thrus, you can help customers get in and out of your restaurants quickly and increase sales overall.

If you own a restaurant then putting digital advertising posters on the way to your restaurant and outside the restaurant will help in attracting customers. By utilizing these restaurant digital signage solution you can able to promote your business.